After jumping into comics earlier this year, Substack is entering in a bigger way signing several great creators of their platform, New York Times reported. New lists of writers include Saladin Ahmed, Jonathan Hickman, Molly Ostertag, Scott Snyder and James Tynion IV, while other writers and artists will be published later.
Like other Substack writers, comic book creators will send their work in the form of a newsletter and charge subscribers directly for their work. During the first year, they will be paid by Substack who will take most of the subscription revenue, after which the platform will cut 10 percent. The creators will retain ownership of all their materials.
Tynion IV, who recently won the Eisner Award for his work on DCs Batman and other titles, he said he would work exclusively on Substack. “This was not an easy decision,” he told NY Times. “To invest my time in new material, I had to choose. I couldn’t do both.”
DC presented me with a three-year renewal of my exclusive contract, with the intention of working on Batman most of that time. I was grateful for the offer, but I couldn’t help but look at the success of my original titles, owned by the creators, and wonder if it was the right choice.
Substack first entered comics in June when he signed a contract with Marvel Amazing Spider-Man writer Nick Spencer. Spencer allegedly led the idea and was the link between Substack and the newly signed creators. In addition to comic book stories, essays, instructional guides and other content will be published on the platform.
Until recently, Substack focused mainly on newsletters related to politics, technology and more. Comics, meanwhile, are forever present on the web, but are mostly funded by ads and merchandise sales. By joining Substack, creators will be able to work directly with readers in a model that is more like selling comics.
In his subgroup launch station, Tynion said he effectively refused a three-year renewal of his DC Batman contract when Substack signed it “to create a new list of original comic book features directly on their platform, which my co-creators and I would fully own,” he wrote. “I’m going to dedicate my whole brain to building a bunch of really cool stuff on my terms, without having to get permission from any publisher to do it.”
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