Last year, Yelp added section COVID-19 to its application to help businesses communicate with customers as they did business in the early stages of a pandemic. With the delta variant complicating things, the company is introduction of two new labels shops and restaurants can add to your ads.
I can now tell if customers need proof of vaccination to enter their facility and whether their staff is fully vaccinated. As a Yelpa user, you will have the ability to filter for stores and restaurants that contain these tags. However, they are optional and only the business owner can decide to add them.
As has been done in the past introduction of other labels, Yelp says it will “proactively” monitor the pages of companies that add those attributes to their list. Company content guidelines require someone to write a company review based on their first-hand experience. But that hasn’t stopped some people from using the platform to express their feelings about things like vaccines.
In response, the company posted warnings on the pages of companies that attracted attention with their stance on how best to protect the health and safety of its employees and customers from coronavirus. Since the beginning of 2021, Yelp has issued about 100 of these warnings, leading to the removal of approximately 4,500 reviews.
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