Paramount + is finally expanding into Europe – with a little help. ViacomCBS has reached an agreement with Sky will launch Paramount + in the UK, Austria, Germany, Ireland, Italy and Switzerland sometime in 2022. The pact will provide a television streaming service available on Sky platforms in exchange for Sky that will expand ViacomCBS pay TV channels like Comedy Central.
You will have the option of a direct subscription to Paramount +, as well as packages. Sky Cinema subscribers will receive Paramount + at no extra charge, while other Skya users will need to add it to their accounts.
ViacomCBS did not provide differences in prices or local content, although it is noticeable that the broadcaster already has agreements with rivals to broadcast streaming shows in the area. Netflix and Amazon Prime Video have the rights to transfer Star Trek: Discovery,, Picard i Lower Decks in the UK, for example.
Paramount + is already available in the United States, Australia, Hungary, Russia and the Middle East. Still, this could be the most significant expansion. Europe is a big market for streaming, and the impact of Sky in the region could put the service in front of people who would not otherwise take it into account. This won’t bring Paramount + to heavyweight levels like Netflix or Prime video, but it could help compete against narrowly focused rivals like HBO Max.
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