After a brief landing today, Apple’s website is back with a new design that re-introduces. “Store“the card is not similar to the one on which it is located removed almost six years ago, MacRumors reported. This leads to a dedicated shopping section where customers can choose from their product line, including iPhone, iPad, Mac, Apple Watch and Apple TV. With the new settings, you will no longer have to visit every product page and follow the “buy” button to see options or make a purchase.
With a horizontal list of products, the Store page displays the latest products, promotions, accessories and more. Now it’s more like the Apple Store app, like MacRumors pointed out.
Clicking on a category like “iPhone” on the Store tab will take you to a carousel that displays all currently available models, such as the iPhone 12 Pro, iPhone 12, iPhone SE, and iPhone XR. Once you select a specific model like the iPhone 12 Pro, it will take you to the purchase page and the item where you can start choosing color, storage and other options. Before, you’d have to click on the iPhone product page, scroll down to find a specific model, and click the “buy” button.
Apple’s website had a Store tab before the 2015 redesign, but it essentially switched you to a completely different domain. The new design works differently: you still stay at Apple.com, and the Store tab simply offers you a different way to navigate to the shopping section. A subtle change, but significant given the huge worldwide traffic to Apple’s website.
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