The clubhouse opens its doors. Is anyone in a hurry to get in?


Among the early adopters, the most coveted item this time last year was not a hand sanitizer or Clorox wipes, but a username on the Clubhouse, just a social media sound platform that had Silicon Valley is full when launched in the spring. Access required an invitation from someone who was already in the app, and they became so sought after during the lonely months of quarantine that some sold for hundreds of dollars on eBay. The clubhouse is hailed as the future from social media by a number of outlets (including this one) as the waiting list has grown to 10 million.

Today, those invitations are worthless: Clubhouse had its long-awaited general release on Wednesday, meaning everyone can now set up an account by simply downloading the app. Still, the masses don’t seem to be in a hurry. The app had 484,000 new installations globally between July 21 and 25, according to the SensorTower think tank. That’s a 17 percent increase over the previous five-day period, which mostly comes from outside the United States. In Apple’s App Store, Clubhouse opened in tenth place on the first day in the free social media category – even Google Duo downloads were higher. On Android, where Clubhouse is newer, it barely broke the top 20.

For an application that only recently won Instagram, TikTok and WhatsApp in global app stores, it’s a medium debut. In the past, Clubhouse has said that its call system has been key to growing “in a measured way,” involving new users in the series and building features like DM as needed. Without its exclusivity, Clubhouse also seems to have lost some of its hype.

“I’m selling my Clubhouse calls,” technology blogger Jane Manchun Wong she joked on Wednesday, when the app announced it would be available for general download. “You may have to pay people to take them from you,” replied Alex Lieberman, CEO of Morning Brew, an e-newsletter that favored the millennial business set. Morning Brew recently named Clubhouse. “done, “Noting that the app felt less“ like Soho’s house – exclusive and therefore mysteriously cool ”and more“ like an open house ”.

The clubhouse is still growing in some markets, especially outside the United States. In June, the application had 7.7 million new downloads, of which 5.8 million from India. International growth was a key part of the latest fundraising at the Clubhouse, during which investors appreciated the app $ 4 billion. Yet as user growth in the U.S. slowed, some wondered if the app could justify its assessment. “NFT or Clubhouse estimate, which is the bigger bubble?” technology analyst Michael Gartenberg tweetao earlier this year. And last week, technology publicist Ed Zitron called the Clubhouse general release. “a great stench that no one wants to talk about. ”

Clubhouse points to its international growth as proof that people still enjoy the app. “Globally, we have seen the number of rooms created daily increase from 300,000 in May to 400,000 in June to 500,000+ in July, indicating an increasing number of users engaged,” the spokesman wrote via email. But it also faces more competition than when it was first introduced. Facebook and Twitter have created live audio features in the last year, with ways to audio creators to monetize their content. Discord, an audio chat app that was originally popular with gamers, has been rebranded as a place for creators of all kinds to “talk and socialize.” The social isolation of the pandemic has been a tail for many digital platforms; they will now have to compete with each other for creators and content that will keep users coming back.

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