Story and street style converge into ‘The world ends with you’


Browse the old edition of the magazine FRUITS and you will see young professionals from head to toe in all their favorite brands. Some carry all the milk, some Takuya Angel, some W <. It is a devotion transformed into a community. People who dedicate themselves to the brand find devotees and worship together. The same thing is reflected in The world ends with you.

Establishing trends and discovering which brands are in fashion, which is important for gaming. Wear a wild boar 104 in the Shibuya area, where it is more popular, and you will see significant stat-boffs in the fight against noise. Sometimes Neku isn’t cool enough yet to wear something from Tiger Punks. However, the pins that Neku and other players use to harness the power of Psych and combat noise are associated with these clothing brands. It’s like having an enameled pin from Champion that provided you with telekinesis, and by wearing one of their hoodies you too have become super strong.

The more Neku wears certain brands and uses their appropriate pins in combat, the more the visual language of the neighborhood youth changes. Most NPCs will wear the brand worn by Neka, and he will be in the trendsetter. This coincides with the usual definition of street fashion: certain trends and styles that are not dictated by advertisers, but by the communities that wear them.

The developers originally planned to use the whole of Tokyo to create the backdrop and background for Reaper’s Game, but in the end they went with just Shibuya. However, fashions from all over Tokyo are represented. Each brand in the game serves different sects of Tokyo youth culture. All from gyaru young professional punks can find something to wear in Reaper’s Game.

In the Shibuya 104, cotton pants and hip-hop-inspired graphic T-shirts inspired by Wild Boar mimic BAPE’s style. D + B 104 satin camisoles and girls – they’re a little bad – the styles are like selfish and riende. In the Cat Street game area, probably in a play about Harajuku’s Takeshita-dori, Sheep Heavenly relies on the technically colored maximalism of embellishments and DIY brands like 6% Doki Doki and Spank !. KuraKura also belongs to the style of decoration. The Molco area has Tigre Punks, who are all tartan and biker jackets like SEX POT ReVeNGE, and Neku looks like he could join the latest visual kei band. The various Mus Rattuses sprinkled all over Shibuya are as if Team Message and WEGO have a loving child.

He starts as a cold, withdrawn and lonely when he first wakes up in the game. His journey – realizing that he doesn’t have to be against the world, that he can open up and care about other people, and that he can work with others to achieve a common goal – works with the philosophy of alternative fashion.

Japanese street fashion, an alternative fashion so far removed from the indecent fast fashion identity, allows for individual expression. Sometimes it’s not just about liking a brand, but about how a man can take clothes and turn them into something completely unique. It’s about separating yourself from the pack, but still continuing to find community with people who express themselves using fashion the way you do.

There will always be those who have brand loyalty. These brands, like Alba Rosa and Shibuya’s guys from Senta and Ganguros, are intertwined with the identity of a particular subculture. You can get lost in the collective, but these fashion brands are still alternative and deviate from the norm. Community does not have to mean collective identity.

Some and the rest of the Players merge into the Shibuya crowd because they live in a parallel dimension and reality cannot see them. But through fashion and influencing the streets around them, they have an impact and are seen. They continue to oppose social expectations and pressures through their found, modern families.

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