If you know anything about Frank Herbert’s sci-fi novel Dune, except for the fact that kind of extra, is that the latest film adaptation was highly anticipated for long time. Ever since David Lynch released his own somewhat unfortunate version in 1984, fans have been looking for a bigger, better Dune film. It’s the white whale of science fiction – a book so undiscovered that everyone wants to try it. Maybe that’s why Warner Bros. In 2019, he announced it Arrival director Denis Villeneuve would be the next to try, the general consensus was, “Well, if someone can do it, they can.” The uncertainty was real.
Then Covid-19 it happened, theaters closed, and what was supposed to be the most anticipated film of 2020 became the most anticipated film of 2021. Then Warner Bros. announced that he had read through films from 2021 inclusive Dune“It could premiere on its HBO Max streaming service the same day they hit theaters.” Villeneuve, a cinephile in every sense of the word, was alive, writing in Diversity that the decision “may have just killed Dune franchise “without giving the film a chance to present itself well at the box office. Today, the studio released the main announcement of the film – and practically begs you to watch it in the cinema.
From the utter massiveness of sandworms to the geometric impossibility of the combined cheekbones of Zendaya and Timothée Chalamet, this is a film made for the largest possible screen, preferably for Imax’s. Arrakis sand filled with spices, ships that look like cities, dead suits, the imposing floating figure of Baron Harkonnen – all these things look ridiculous on small screens; it’s almost painful to watch this trailer on a 15-inch MacBook. It is a film designed to touch the butts in the theater seats. (Additional note: Did any of the above expressions – or anything going on in this trailer, period – make sense to people who haven’t read the book? It looks wonderful, but my God, it must be a tough battle for those who have no idea what is “spice”. [It’s essentially a drug that allows pilots to navigate space travel; it also turns people’s eyes blue, and … you know what? Nevermind.])
In that sense, this Dune the trailer has achieved its purpose. The big turnaround that resulted from the closure of the Covid-19 theater was that it accelerated the Hollywood transition to the release of movies on streaming services the same day they hit theaters. With Warner Bros. ‘move, Disney also started putting movies like Cruella at Disney + at the weekend opening. Disney has proven that this could be somewhat successful model sa Black widow, which opened more than $ 200 million over the weekend. But while Disney charged $ 30 Black Widow, Dune, if something doesn’t change, it will be free to anyone who signs up for HBO Max. To make an impact, it must sell a lot of theater tickets or significantly increase subscriptions to HBO Max – or both.
Based on this trailer, shoot for the first. Dune comes out on October 22nd and until there is a new jump in coronavirus infections (get vaccinated, everyone! Do it for Dune!), the movie will be shown on as many screens as possible. It follows Black widowedition, National Association of Theater Owners published a statement basically saying that Disney left money on the table by putting the movie on its streaming service. There is no doubt that some are afraid of putting Dune on HBO Max could do the same, but if this trailer is appropriate, Villeneuve’s film is here to shoot in a month. Fear is a mind killer.
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