Salesforce is completed his $ 27.7 billion purchase of the Slack messaging app – the biggest to date. When companies are first announced purchase back in December 2020, they said Slack founder and CEO Stewart Butterfield will continue to lead the messaging service as a unit in his new parent organization. They also said that Slack will become the new Customer 360 interface, which is a Salesforce tool to which you can add and access company applications.
In Salesforce’s announcement of the completion of the acquisition, he confirmed both points and said the purchase would allow them to deliver “Slack first customer 360”. It will provide customers with “one source of truth for their business and a unique platform to interconnect employees, customers and partners and the applications they use on a daily basis.”
Although Slack has become synonymous with enterprise messaging after launching in 2019, it suffered losses last year after Microsoft positioned its Teams app as a competing product in the midst of a pandemic. Slack even invested an antitrust complaint against the technology giant with the European Commission for merging teams with the Office suite. Salesforce announced the takeover of Slack six months after the EU filed a complaint.
Salesforce President and CEO Bret Taylor and Slack CEO and co-founder Stewart Butterfield will host the event next month to share more details about messaging app integration. It will take place on August 17 at 13:00 ET and will be broadcast further Salesforce website.
All products recommended by Engadget are selected by our editorial team, regardless of our parent company. Some of our stories include associated links. If you purchase something through one of these links, we may earn an associated commission.