Instagram is testing the Limits feature to combat targeted harassment


Instagram is testing a new feature called “Restrictions” that allows users to lock their accounts and limit all potential interactions when they feel they are the target of harassment. Introducing the tool, Adam Mosseri, the head of Instagram, commented on the recent Euro 2020 final, which took place the English national team is facing a flood of harassment after England lost to Italy when the match went into a penalty shootout.

“Racism and hate speech have no place on Instagram,” Mosseri said in a video he posted . “It’s not just honestly fucking watching people behave like that, it’s breaking how Instagram works.”

In an attempt to combat harassment on the platform, Mosseri said Instagram plans to try to reduce hate speech to “as close to zero as we can.” However, knowing that it will likely be impossible to completely eradicate all forms of racism from the app, the company also plans to give people new tools that will allow them to “bring back a little strength”. That’s where Limits fits in. “We know that people are sometimes in temporary moments of real risk and pain, and we have to give them tools for protection,” Mosseri said about that function.

Ahead of the wide launch, Instagram is currently testing restrictions in selected countries around the world. Mosseri, meanwhile, has promised the company will have to share more about how it plans to fight racism on Instagram in the coming months.

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