Tumblr gives your bloggers a way to make money directly from their posts. They will be able to include paid subscriptions and a pay wall as much as they want.
For now, only a few invited U.S. creators have access to the Post + feature during the limited beta. All bloggers need to do to limit the visibility of a post to subscribers is to check the box. Memberships for fasting and fasting cost $ 4, $ 6, or $ 10 per month.
“Something is going deep on Tumblr right now, and 60 percent of new user sign-ups are Gen Z,” a Tumblr spokesman told Engadget. “We wondered how we could build a Tumblr now that is perfectly suited to them and their creativity. Post + is the first step towards building a Tumblr for Gen Z and what better way to support them than to get paid.”
Tumblr plans to publish Post + in the fall. It will keep five percent of the subscription, The Verge notes, and the rest for bloggers. Creators will get less if the reader logs on to iOS or Android, due to the 30 percent reduction that those platforms take from paying in apps.
Post + seems to be Tumblr’s response to newsletter subscriptions Substack,, Twitter i Facebook. There is at least a chance that this move will attract new users to jump into Tumblr. Users who have failed and who have created a massive audience for their blogs may be tempted to come back.
“Not just reserved for professionals or those with 10,000 followers or more, Tumblr’s Post + will push the boundaries of what is considered money content on the Internet: Shitposters, world members, artists, fan fiction writers, all of the above and everyone in between will be able to create content while it will build its community of supporters and Post + will be paid, ”Tumblr said. “Since more than 48 percent of the platform is Gen Z, we can’t wait to see what they do with Post +.”
Tumblr has suffered some turbulence in recent years. Many users rebelled after the platform forbidden nudity and sexual content in late 2018. The decision was made shortly after the iOS app disappeared from the App Store after the discovery of child exploitation on Tumblr.
Monthly page views fell by almost a third in the months following the ban on pornography, according to TechCrunch. The number of daily posts has also dropped over the years from around 67.7 million in 2012 to 11.3 million today. Verizon (parent company of Engadget) sold Tumblr WordPress to Automattic in 2019. The subscription model could help Automatika generate more revenue from the service.
Update 7/21 15:07 ET: Added comments from Tumblr.
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