YouTube streamers have been using third-party plugins for years to allow their fans to donate to them. However, as of this week, YouTube is taking a step towards making that functionality something built into the platform. Although it is still in beta, the company says it is a new “Super Thanks” feature introduction of “thousands” of additional creators in 68 countries. It plans to make it available to everyone in the YouTube Partner Program by the end of the year.
When you decide to give your favorite creator Super Thanksgiving, you will have four options in front of you. Amounts will vary depending on the market, but in the U.S. you can donate $ 2, $ 5, $ 10, or $ 50 at a time. When you complete the payment process, you will see an animated GIF balloon floating across your screen, and YouTube will highlight your comment as well as the amount of money you submitted. As with other monetization tools, YouTube offers them to streamers, including i , the company will take a 30 percent reduction in all donations.
Adding more ways for creators to make money is important for YouTube, even if the company is late with the offer. Gone are the days when it was the only recorded video platform. The company faces competition from Twitch, TikTok and others, especially as those platforms to have their most prolific creators invest in creating content just for their apps.
All products recommended by Engadget are selected by our editorial team, regardless of our parent company. Some of our stories include associated links. If you buy something through one of these links, we may earn an associated commission.