The Italian Museum uses cameras to assess the attractiveness of the art



We saw augmented reality bring outdoor art, but Italian museums now use cameras to measure the appeal of images. It is the state research and development agency developed a new system that can measure how long you watch and how close you get to a work of art. ENEA cameras are placed near the artwork to collect data on the amount of observers and their behavior as they stare at the pieces. The information gathered defines the “attractive value” of works of art, said the researchers behind it Bloomberg.

More broadly, the so-called ShareArt system is seen as a way to increase museum and gallery visitors after a period of downtime. Ultimately it could be used to give certain works more prominence in the collection. The data could also result in changes in the scene of the work, including the way the lighting and placement of the paintings and sculptures relative to each other.


Although dating back to 2016, museums like the Istituzione Bologna Musei have only recently begun introducing a ShareArt system, he notes. Bloomberg. Thanks to technology, researchers are already gaining surprising insights into the way we perceive and communicate with art. They found that the average time to observe a work of art is only four to five seconds, with very few pieces attracting visitors ’attention for more than 15 seconds. They add that if the mask limitations are rejected, the system will be able to monitor facial observations without compromising privacy, allowing the team to monitor cognitive reactions as well.

ShareArt is the latest example of combining art with technology. At the other end of the spectrum, machine learning systems already exist imitating styles famous painters and dreaming of his psychedelic deeds. While Applications for smartphones with AR technology they put the whole thing on exhibitions in our pockets.

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