Xiaomi is now a real heavyweight in the smartphone arena. Canals estimates that the Chinese technology giant became the world’s second-largest phone brand in the second quarter of 2021, an increase of 83 percent over last year to occupy 17 percent of the market. The company not only overtook Apple (14 percent) to take second place, but went through Chinese rivals owned by BBK Oppo and Vivo, which held 10 percent each. Samsung has retained its 19 percent lead, but clearly doesn’t make a big difference.
The key, as you guessed, was price. Xiaomi’s average sales prices are well below the prices of Samsung (40 percent) and Apple (75 percent), and even leading brands like We 11 are relatively affordable. This could have helped Xiaomi’s strong international expansion, including a 300 percent jump in Latin America, a 150 percent jump in Africa, and a 50 percent gain in Western Europe. And unlike its fallen competitor, Huawei, Xiaomi there is no American blacklist to blur his future.
It is not certain that Xiaomi will stay in its position. The second quarter is historically weak for Apple as it reaches the end of the latest release cycle of the iPhone. Canalys also notes that Oppo and Vivo are not at rest – they have their dreams of world domination. And if Xiaomi hopes to avoid its cheap reputation, it needs phones like this Mi 11 Ultra i Mi Mix Fold to resonate in public.
Yet even a temporary position elsewhere would be noticeable. Although Xiaomi has long been present in its native China, the company has waged a much fiercer fight for international recognition. It’s big enough now to fight riots like Samsung and Apple – it’s just a question of whether Xiaomi can become a leader or not.
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