will present plant-based chicken nuggets this fall, the company said on Friday. As in previous editions, the startup plans to sell food to restaurants first, and supermarket availability will follow later. But above all, it will debut at next week’s fair.
One thing that will distinguish the pieces from the previous Impossible products is their absence , the molecule the company says is why “meat tastes like meat”. But the problem with Impossible Heme is that the company succeeds . This is something that has prevented Impossible from selling its burgers and sausages in China and across Europe. But as for real chicken, there is not much heme in the white meat of the animal. “We found it in a nugget format, which is breaded and has a little spice, it really wasn’t that necessary.” Laura Kilman, a taste scientist from Impossible, told Bloomberg. The formula that the company finally decided on mainly uses soy protein and sunflower oil.
Anyway, that might not matter. Earlier in the week, Popeyes announced he had hoping to repeat the success of his chicken sandwich. The latter started a “war” between fast food chains as demand for chicken increased in the US and around the world. This is something that could help Impossible when his vegetable-based chicken makes its way to consumers.
All products recommended by Engadget are selected by our editorial team, regardless of our parent company. Some of our stories include associated links. If you purchase something through one of these links, we may earn an associated commission.