It’s Twitter killing the fleet less than a year after launching a story-like feature for all its users. All fleets will finally disappear on August 3.
The short-lived feature was sometimes controversial. Shortly after it was introduced to all Twitter users last November, many have raised questions about how this feature could be used to target others for harassment. Others wondered if Twitter really needed some of his “Story.”
In a blog post, Twitter product vice president Ilya Brown said the company “did not see an increase in the number of new people joining the conversation with Fleets as we had hoped.” Brown added that Spaces will still have a placement at the top of user timelines and that the company is still analyzing ads in full screen testing began at Fleets last month (Twitter then hinted that the new ad format could eventually move to other places in the service as well).
Both leading Brown and Twitter products Kayvon Beykpour pointed out that “removing features every now and then” is something the company fully anticipates as it tries to to be reinvented. Twitter has been working on a number of new features that could dramatically change its service – including subscriptions and paid functions for creators – and several have been publicly reviewed new ideas takes into account recent months.
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