Apple brings its free guides to YouTube



As of 2017, all Apple retail stores have offered today at Apple sessions, free workshops where you can, among other things, learn how to make the most of the company’s devices and software. In 2020, necessarily due to a pandemic, Apple began offering these guides online, hosting sessions via Cisco Webex. As of today, the company is making the Today at Apple tutorials available on YouTube.


The first will teach you how to draw like a peanut character in Pages. Krista Porter, screenwriter The Snoopy Show, leads a nearly 10-minute-long guide with Anthony, a creative professional at Apple’s Carnegie Library location in Washington. Showrunner Mark Evestaff also appears in the video to talk about Apple TV + exclusively. We’ll have to see how the later episodes take shape, but at least in its current YouTube format, Today’s Apple is as much a workshop as it is a product advertisement.

This is not surprising. Today Apple had it oblique for a while, but this is only one aspect of the program as a whole. Switching to YouTube also means that sessions don’t function as a workshop where you can ask an instructor to clarify a point. So it’s best to think of the program’s availability on YouTube as a way for the company to show people who might know about Today at Apple that it exists. Apple says that in the future, it will broadcast on YouTube today at Apple sessions.

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