Tag Heuer made a smart watch on the theme of Super Maria, because why not

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Your favorite plumber for video games will be available soon Wear an OS watch. Tag Heuer announced today that he is collaborating with Nintendo in creating a Super Mario an edition of his connected smartwatch, which depicts a “fearless, cult hero” in various protective masks and animations. It will be available on July 15 for $ 2,150, which is in line with the cost of the Connected series in the past. However, one of the most interesting moments is the use of Mario’s appearances in the company to encourage holders to activate and reward them when they move.

According to Tag Heuer, Mario’s “optimistic and active personality will encourage the wearers of this smartwatch to enjoy the movement as well.” But it’s not just a matter of being inspired by simply seeing his face on your wrist. The dial of the clock will become “livelier and more animated the more the wearer is active.” There is also a “gamification reward system”. Mario will greet you with a greeting every morning, and as you move around, you’ll get different animations as you guess 25, 50, 75, and 100 percent of the targeted steps. These animations feature familiar objects from Mario’s universe, such as a Super Mushroom, a tube, a superstar, and a goal pole. The company says that this idea was inspired by the term “Easter eggs”, so I guess you should treat these animations as such.

Even when you’re not active, the Tag Heuer Connected Super Mario release interface will remind you of a character. You can choose between four new shoes, and they do not only offer red-blue themes. The timer, for example, uses “retro elements from the 1985 Super Mario Bros. version with Mario, all in pixels.” One of the designs features Mario’s hat, while the other takes elements of the game and puts them into a rotating animation.

day, this year

In addition to the graphics on the screen, the watch itself has a Super Mario touch. The buttons, crown logo and frame gradation now come in Super Mario red, and in the frame you will find engraved symbols that reflect the objects in the game that you will see even when you reach the goals in the steps. The letter M is engraved on the shoulder straps and crown, while the words “TAG Heuer x Super Mario Limited Edition” are also engraved on the back of the watch. The company also offers two replaceable shoulder straps for the new watch: a black leather strap on red rubber and a “sporty alternative in matching red perforated rubber,” as well as a travel bag in red Super Mario.

These hardware touches are pretty important, although Mario faces and blankets will be available first on this limited edition Clock Connected, Tag Heuer said it “is also considering being available in other editions of TAG Heuer Connected at a later stage.”

Gallery: Tag Heuer Connected Limited Edition Super Mario images for print |. | 24 photos


Since this is a Wear OS device (Tag Heuer did not answer Engadget’s question whether this is an existing OS or will be updated to a version jointly designed by Samsung and Google), the other functions of the watch will feel familiar. You can access Google Now, get a calendar and time updates, along with Fit’s clock progress tracking. It will also offer its own companies Sport, Golf and Wellness apps for better fitness tools.

The Super Mario Connected version has a face of 45 mm and weighs 86 grams with a rubber band. It is water resistant up to 5ATM, and Tag Heuer promises that its 430mAh battery can last all day.

Tag Heuer produces only 2,000 of these watches that will be available in select boutiques and on its website in some regions, as of July 15, 2021, with $ 2,150, the special edition costs more than its to non-Mario colleagues, starting at $ 1,800, but if you’re such a big fan, you might be sure to overwhelm the money.

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