Facebook is working on a new way to highlight authoritative information within groups. The platform begins with the introduction of a new one “Expert” label for group members who have expertise in an area related to group interests.
With the change, which Facebook says is available to “selected” groups, the administrator can invite a group member to be an “expert.” If the person accepts, then they will receive a badge with their name similar to the way moderators and group administrators are identified.
Significantly, if you are an “expert” group, it does not give you additional control over group features or greater visibility within the group. Instead, Facebook charges for it as a way for group administrators to highlight members who are likely to have useful insights to share with the rest of the group. Experts can also host Q&A sessions or live audio rooms.
Separately, Facebook is also testing a feature that would allow group administrators to proactively find expert votes for their group. This test, which begins with fitness and gambling groups, allows individuals to identify themselves as experts in a particular topic. In these cases, group administrators will be able to search for experts who are not already members of their group and invite them to join them. Experts will also have the option to automatically invite “recently hired page followers” to join any group they join as an expert.
Experts is the latest of several changes to Facebook groups in recent months. The company has also taken steps to force moderators to take greater responsibility in ensuring that group members follow suit. and introduced new restraint tools . Although dedicated “experts” will not directly impact these efforts, adding louder knowledge can free up time for group administrators.
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