After a limited edition in India at the end of last year and US beta in early 2021, YouTube is expanding the availability of Shorts, its competitor to TikTok, to more than 100 countries. When the company first introduced the format, everyone could look at Short. However, only those in about twenty countries could access the tools YouTube created to shoot and edit short films. With today’s announcement, the company is making these tools widely available, which means you’ll probably see more and more clips on the platform.
YouTube accepts short videos coming just as TikTok itself becomes somewhat more like YouTube. In early July, the company, subsequent months of testing, gave all its users the ability to record clips up to three minutes. Releasing the 60-second limit, TikTok said its goal is to give creators more flexibility, especially those who make tutorials on cooking and beauty.
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