TikTok is expanding into employment


The illustration for the article called TikTok is expanding into employment - what could be wrong?

Photo: OLIVIER DOULIERY / Associate (Getty Images)

TikTok – a social media platform best known for its sober, academic vertigo research topic which is often faced by its user base – it is currently making plans to establish itself as a presence in the employment space.

Surely Gen Z will use this as a moment to behave decoratively and maturely, and not as an opportunity to troll Fortune 500 companies.

According to a new website that sponsors the venture, known as TikTok continues, the app now allows users in the U.S. to sign up for entry, join, and higher-level positions by tagging videos of their videos with the hashtag #TikTokResumes. The initiative is part of a pilot program in which about three dozen companies, including Target and Chipotle, are currently participating, as well as selected media companies, including Meredith Corporation, ATTN and PopSugar.

Although the intentions of the pilot initiative seem honorable enough – the company wants to help “support members of our community looking for job opportunities” by “encouraging our users to turn their traditional resume into a digital video sequel or elevator terrain”, according to its website. – It seems that the (temporary) rush to employment has enough unpleasant speeds to at least give potential candidates a break.

On the TikTok Resumes website, for example, the platform specifies that, yes, video sequels will need to be public in order for participating companies to see them – adding a complicated and potentially embarrassing struggle for anyone looking for a job without the knowledge of their current employer. or they are simply not total exhibitionists.

TikTok also notes that the hiring system is not uniform among the participating companies, meaning that it will be potentially difficult for prospective hires to track where their applications are within the hiring pipeline or if their resume has even been received or viewed at all.

A spokesperson for TikTok told Engadget that the company “… believes that there is an opportunity to make more use of the experience of people with TikTok by increasing the usefulness of the platform as an employment channel.” And while it’s true that the multitude of Gen Z platform user bases are currently struggling with a lack of employment opportunities – especially given the devastating global pandemic we’re still pulling the military out of – perhaps its considerable reach and impact would be better served by strengthening the causes and campaigns they care about. users.

Interested candidates will be required to submit their video biographies for the first round of jobs posted on the platform by July 31st.

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