TikTok is testing a Cameo-like option that allows users to pay for custom creator videos



Longer videos they are not the only new feature coming to TikTok. The short-form video app has begun allowing some users to pay creators for custom clips in the spirit of Cameo’s launch. With Big Tech copycats in the hot aspiration, it seems that TikTok is not against the idea of ​​borrowing functions on its own, as long as they help it maintain its foothold in Generation Z. For now, it seems that only users in Turkey and Dubai have access to the test, according to social media posts BuzzFeed.

The new feature is reportedly called “Shoutouts” and basically allows you to request and pay for a video from the creator using TikTok coins, in-app currencies purchased with real money and used to tip others. It seems that creators can set a price for their services, with the final product being delivered to your inbox. All in all, your custom video may take more than a week to arrive, as TikTok seems to be reviewing the clips first. After all, he doesn’t want the feature to become new OnlyFans.

TikTok seemingly sees shouts as a way for users to request birthday greetings and conversations from popular creators. Although it is currently unclear how many followers a person needs to have to make money from the call. Based on the ingenuity of the talent base, you can probably expect some results to be more creative than direct chats.

TikTok is not the only social app that mimics Cameo. Facebook is also working on “Super” a service that allows users to pay to interact with influential people in live broadcasts. Meanwhile, Cameo is doing gangsters, according to his management. Last year, the video request service generated gross revenue of $ 100 million, of which 75 percent was paid to talent, reports Diversity. That is an increase of 4.5 times compared to 2019, and the users of famous applications made 1.3 million shouts in 2020 alone.

Cameo has recently been appreciated A billion dollars after raising $ 100 million from the venture capital branches of Google, Amazon and Japanese technology giant SoftBank.

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